December 2018 Blog Traffic & Income Report
Gretchen here, with Fit Mom Journey's 15th income report!
In these reports, I share three things: 1) the traffic the website received 2) the website’s income and expenses, and 3) takeaways that you can use in your own website’s strategy.
Creating a profitable blog isn’t something that happens overnight, or is without a lot of hard work. Instead, creating sustainable profit from a website requires lots of long hours, never-ending work, all of which create a bunch of small wins that add up to big profits.
But the point is that making a profit from Fit Mom Journey did not happen overnight for me, and it won’t for you either.
So, why do I go to the trouble of writing these reports?
Great question! Here’s why….
If I just shared how much money I made each month, you wouldn’t be able to see the whole picture. Sharing just profit only shows you the fun parts of writing and cooking for a food blog, rather than everything that goes into it: 20+ hours a week just writing and cooking, 5-10 on social media, and anther 10 on photography and video.
There truly is a never-ending list of things that can/should/have to be done when running a website, so I use the hours I have to focus on the things that get the most results. The rest I get to when I have extra time.
The bottom line is this: earning a substantial profit from a blog is possible, but not without sacrifice. So I want to both encourage you in that is is possible, but also give you a realistic view of what exactly it takes to make six figure from a website each year.
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With that being said, let’s jump into December 2018’s Blog Income and Traffic.
Here’s what this month’s report will cover:
- Income & Expenses
- Takeaways: 4th Quarter Traffic vs. RPM’s as a Keto Blogger, Purging your email list of inactive subscribers
If you’re interested in learning more about growing a profitable blog, you can click here to subscribe to my Blogging Newsletter. Packed with actionable tips, tricks, and tutorial for growing a successful and profitable blog, I do my best to help you grow your best blog.
And, if you have a question or want me to cover a certain blogging topic, feel free to send me an email or leave a comment and I’ll see if I can address it.
Note: Some of the below links are affiliate links. All of the products listed below are products and services we’ve used before and/or are currently using. If you have any questions about our income or expense, feel free to leave a comment or contact us via email and we’ll be happy to reply.
Below are some screenshots from Google Analytics for the month of December 2018
Top 10 Traffic Sources
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- Mediavine: $7,839.88
- Elite Blog Academy: $0
- Amazon Associates: $332.86
- Perfect Keto: $1,101.77
- Commission Junction: $105.83
- Lakanto: $456.66
- MiloTree: $
- ConvertKit: $8.70
- Monumetric: $25.21
- Smart Baking Company: $7.14
- Tailwind: $187.70
- Plan To Eat: $8.00
- Miscellaneous Affiliates: $51.00
TOTAL INCOME: $10,124.75
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- MiloTree: $6
- Tailwind: $15
- Tailwind Tribe Power-Up: $119 (1 year)
- ConvertKit: $75
- Jaxxy: $19
- AppSumo: $20
- BigScoots: $7.95
- The Keto Box: $40
- Materials & Supplies: $147.82
4th QUARTER TRAFFIC VS. RPM’S AS A KETO BLOGGER
What you may notice, if you’ve been following along with my income reports, is that traffic month over month throughout 2018 has been declining.
Before I jump into the “why” let me first say that it is important not to get caught up in the numbers too much.
Sure, when you are starting out, numbers are all you care about. After all, you can’t get people to come back to your blog over and over again if you can’t even get eyes on your pages in the first place.
But after a few years, the numbers don’t matter nearly as much. Even though my traffic in December 2018 is ⅓ of what it was in February 2018, my users are more loyal, I have more search traffic (organic traffic), and have more traffic coming from my email newsletter, so I am doing many things right:
- My returning users were nearly 40% in December vs only 23% in February
- My organic traffic was up 32% in December over February
- Email Newsletter traffic is up 19%
The reason my traffic is down is because dieting becoming less and less popular as the year winds down, and then explodes in January.
That’s just the nature of keto/low carb blogging, and it’s nothing to freak out about.
So, what do you do on a blog during slow season?
Here are some ideas:
- Set up your most popular posts and pages to have their SEO ranking tracked through a tool like Jaxxy.
- Write longer how-to articles that take longer to pick up SEO rankings
- Refresh old posts with better photographs, better SEO, and updated information.
- Work ahead with Batch Working
- Revamp your email strategy
- Develop a course or subscriber incentive
But back to traffic….
My RPM’s have been fantastic during 4th quarter, about $28 per 1,000 sessions.
However, starting in January they dropped to about half that, or $15 per 1,000 sessions.
But, my traffic is just about double what it was in December (just guessing, it may be more).
The biggest takeaway here is that if your content tends to be seasonal,
First, don’t freak out. The dips are probably normal.
Second, enjoy the high RPM’s during 4th quarter, realizing that although your traffic isn’t at its highest point, you income is still stabilizing thanks to them.
Third, use the time to stop fixating on numbers, and instead focus on your strategy and the quality of your content.
Hang in there, it will get better!
PURGING YOUR EMAIL LIST
During the month of December, I reached 19,900 email subscribers, which was wonderful.
However, once I reached 20,000 subscribers with ConvertKit, the cost of my plan was going to go up.
I can afford the rate increase, but I knew that I had lots of subscribers who were not opening my emails at all.
And chances are, you have lots of dead (or cold) subscribers too.
It is a good blogging practice to regularly purge your email list of Cold Subscribers.
Some people call these “dead” or “inactive’ subscribers, but the net result of those subscribers is the same: they’re not interacting with your email in any way.
And even though getting rid of those subscribers will hurt your overall email subscriber number, it will increase your click through and open rates, which are far more important.
So, your first takeaway:
Don’t be afraid of purging your email list. It’s actually a good thing to get rid of cold subscribers.
So take a deep breath, because it’s going to be ok.
Second, the good news is that actually getting rid of cold subscribers is actually very easy.
I wrote a full tutorial on how to do this in ConvertKit, my email provider, right HERE.
And if you don’t have an email list yet, start one today! Every single profitable blogger will tell you to start your email list as soon as you have a domain name, because it’s one of the most important traffic and income driving things you can do!
Oh, and if you haven’t yet, then you probably need my 5-Day Start a Profitable Blog Email Course. It’s free, and will guide you through the process of starting your own profitable blog!
Without you, Fit Mom Journey would not exist as it does today. As such, and I insanely grateful for each and every set of eyes that hits this blog. Every day I wake up grateful, and so it makes sense to say a heartfelt THANK YOU just for being here.
Thank you for reading, commenting, sharing, and interacting with my content every day.
I’m so grateful for you.
This post may contain affiliate links. See my disclosures for more information.